Certain to take Japanese dining to another level - 99 Sushi Bar & Restaurant, Al Maryah Island, Abu Dhabi
The biggest challenge facing 99 Sushi Bar & Restaurant is educating people who have become spoilt on eat as much you want sushi for 99AED! It will not be an easy sell, but locals willing to pay for anything that is the best, I am hopeful. Of course the restaurant is more than sushi and beef lovers for instance, will be pleased with a grade 9 wagyu on the menu. The first thing you will hear people say about 99 Sushi Bar & Restaurant is that it is expensive. That is rather unfortunate for while it can be expensive, it does not have to be. Nusr-Et, for example, is also expensive and yet many people go in there and order the burger and a glass of wine. It is up to you. When people ask me about 99 Sushi Bar & Restaurant I will say their commitment to fine ingredients is remarkable and commendable. What Japanese restaurants forget is that Japanese food is based on tremendous respect for ingredients. When people ask me about 99 Sushi Bar & Restaurant I will say that the restaurant is challenging prevailing norms where sushi as a dish has been taken away from its essence, leading to outrageous combinations and watering down of ingredients.
99 Sushi Bar & Restaurant, (next to Cafe Milano, but this is not a Four Seasons restaurant)
Al Maryah Island,
+971 2 672 3333
99 Sushi Bar & Restaurant
Meal for 2 incl a glass of wine 600-800AED